DISCOVER 24 KERATS PRODUCTS

discover 24 Kerats® FOR ANY TYPE OF HAIR

STRAIGHT
WAVY
CURLY

quick results IN 2 SIMPLE STEPS

01 Apply

After washing with your preferred 24 KERATS®️ shampoo (Charcoal Detox or PH Perfector Zeolite)

02 Wait 2 minutes

Apply the recommended amount of the 2-Minute Reconstruction Hair Mask (24 KERATS®️ MASK DOSAGE TABLET) and warm the product in your hands. The recommended amount is intended for the entire hair, not in sections.

Let it sit for 2 minutes, and do not rinse.

FOLLOWING THE PREVIOUS STEPS Up to 87% disulfide bond regeneration after bleaching; up to 70% after coloring.

Clinically proven TRICHOPOWER™

24 KERATS® TRICHOPOWER is based on keratin biomimicry, which is the science of imitating the composition and structure of human keratin, but with vegetable and natural ingredients.

Keratin is a protein produced by the human body. It is essentially a fibrous organic structure that the body uses to build filamentous structures; specifically, keratin is the main protein in hair.

Keratin is a very complex protein composed of 18 amino acids, 17 essential and one derivative: Cystine.

CYSTINE is a sulfur-containing amino acid, the amino acid with the highest relative presence in the Keratin (between 16-18%): in absolute terms, it is not a huge percentage, but it is balanced in such a way that the two cysteines combine into an organized structure, forming CYSTINE, composed of disulfide bonds that determine the structure and strength of the fiber.

a scientific partner ON OUR SIDE

THE INNOVATIVE TECHNOLOGY BEHIND THE 24 KERATS® PRODUCT LINE WAS CREATED WITH SCIENTIFIC SUPPORT FROM POLIESTETICO® DI MILANO, THE ITALIAN ACADEMY OF BEAUTY AND COSMETICS. ONE OF THE MOST AUTHORITATIVE ITALIAN REALITIES IN THE BEAUTY FIELD, AND ITS RESEARCHERS. THE SYNERGISTIC FUSION BETWEEN SCIENCE AND COSMETICS HAS MADE IT POSSIBLE TO CREATE A LINE OF PRODUCTS THAT REACHES THE ABSOLUTE SUMMIT IN THE WORLD OF HAIRCARE, OPENING A NEW ERA.

ARE YOU A HAIR STYLIST? BECOME A 24KERATS™ PARTNER

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