About PROFESSIONHAIR® Milano

Creators of 24Kerats and Damage Undo – Professional Haircare Innovation from the Heart of Milan

PROFESSIONHAIR® Milano is the visionary company behind the successful haircare brands 24Kerats and Damage Undo. Dedicated to delivering high-performance, trend-driven professional haircare products, we support hairdressers, salon owners, and beauty professionals worldwide with salon-quality solutions designed for real results.

A Milan-Based Haircare Company With a Global Vision

Founded in the heart of Milan, the fashion and beauty capital of Europe, PROFESSIONHAIR® Milano draws inspiration from Italy’s rich heritage of style and excellence. Our company was born from the passion of industry-leading hairdressers, beauty experts, and marketing innovators who understand both the artistic side of hairstyling and the commercial demands of the global salon market.

We combine creative vision, technical expertise, and market insight to bring innovative haircare products to life — from treatments and styling lines to cutting-edge color systems and scientifically formulated hair repair solutions.

A Complete Professional Haircare Solution

What sets PROFESSIONHAIR® Milano apart is our complete 360° support system. We don’t just offer products — we provide a full-service solution that includes:

• ✅ A strong portfolio of professional haircare brands, including 24Kerats and Damage Undo

• ✅ Scientifically advanced treatment and technical products

• ✅ Customized education and training programs

• ✅ Strategic business development support for salons and distributors

• ✅ Full-service branding and marketing tools

Our collection includes luxury haircare brands, niche lifestyle lines, and trend-forward styling solutions designed to meet the needs of different market segments, from premium salons to fashion-driven consumers and emerging beauty communities.

Built on Collaboration and Partnership

At PROFESSIONHAIR® Milano, we believe in long-term partnerships with hairdressers, salon owners, and international distributors. By listening to the evolving needs of professionals in the field, we help develop tailored strategies for product launches, education rollouts, and market penetration. Our goal is to empower salons and distributors to achieve sustainable growth in an increasingly competitive industry.

We are proud to work hand-in-hand with professionals across Europe, the UK, the Middle East, Asia, and beyond — offering the tools and knowledge they need to thrive.

Innovation, Education & Style

Our DNA is a blend of scientific innovation, trend forecasting, and creative passion. We stay at the forefront of technology and fashion to bring haircare that performs — both in the salon and at home.

With an unwavering focus on hair health, salon performance, and client satisfaction, PROFESSIONHAIR® Milano is redefining what it means to be a true professional haircare brand in the modern beauty world.

Join us on a journey of style, science, and success.
Partner with PROFESSIONHAIR® Milano — where beauty meets performance.